Oregon Ducks Launch College Sports First Social Command Center

The Oregon Ducks made a big splash in the social pond Wednesday, launching what appears to be college sports' first digital media command center to track chatter and push content across a variety of platforms.

Located deep in the bowels of Oregon's Autzen Stadium, the so-called QuackCave serves as a hub for all of the athletic program's social communications. Staffers will distribute digital storytelling and promotional content through Twitter, Facebook, YouTube, Instagram and other networks. They'll also monitor fan conversation to answer question and interact with passionate followers.

Oregon has one of college sports' largest and most engaged social media followings with more…
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