From Concept to $8.6 Million: The Journey of OUYA

July 10: OUYA Launches

OUYA launched its Kickstarter campaign on July 10. Besides some leaked images from AngelList the week before, it was the first most of the web had heard of the ambitious console. OUYA claimed it would run Android, be completely hackable and only retail for $99. It also incentivized developers by delivering a development SDK in each console for no extra charge.The image to the left was the only rendering released on the first day of the Kickstarter, along with the OUYA's promotional video. It only showed on half of the console's controller.

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The OUYA -- the $99, hackable, Android-based console -- wraps up its KIckstarter late Wednesday night. After setting a $950,000 goal for backers, the OUYA raised more than $8 million through the crowdfunding website to help bring its prototype to market next year.

OUYA announced its intentions on July 10: to bring an affordable, modifiable console to the public that anyone could program on. It would run on Android, and you could do anything you wanted to it without voiding the warranty. Their Kickstarter page plainly states their goal: "cracking open the last closed platform: the TV."

Within eight hours they had reached their funding goal of $950,000, and broke two Kickstarter records …
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