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August 9, 2012 07:44 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/b-ontA06F_8/errol-morris-quiz-about-kill.html
Errol Morris' quiz about killer asteroids was a secret experiment to find out how fonts affect our thinking
Remember Errol Morris' New York Times quiz about being an optimist or a pessimist about killer asteroids? It turns out the quiz wasn't really about being an optimist or a pessimist. It was about how fonts affect people's thinking. The quiz was presented in five different fonts, and the frequency of the answers were compared [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/b-ontA06F_8/errol-morris-quiz-about-kill.html
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