Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
August 9, 2012 08:54 pm GMT

5 Reasons Your Branded Content Is Failing


Youre a brand (hello, brand!), and youve decided to invest in brand publishing. Its the hot new thing, and you hear theres serious ROI behind it, so you figure what the hell.

You tell your ad agency about your new interest in this kind of content. They rave about how theyve invested in a team of editors and journalists in preparation for this exact moment. (Translation: they have a vendor in mind to outsource the work.) You start posting on your blog every day, but 60% of your traffic is coming from your own PR team.

Is this worth the investment? No. But it can be.

The fact is that agencies arent publishers, and getting people to watch and read things you m…
Continue reading...

More About: Marketing, brands, contibutor, features, online marketing


Original Link: http://feeds.mashable.com/~r/Mashable/~3/v_gi-8H1usQ/

Share this article:    Share on Facebook
View Full Article

Mashable

Mashable is the top source for news in social and digital media, technology and web culture.

More About this Source Visit Mashable