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August 9, 2012 08:02 pm GMT

4moms Raises $20 Million For Its Gadgetized Baby Gear

4moms-origami-stroller4moms, the small Pittsburgh-based company that's re-imagining the baby products industry by incorporating robotics, electronics, and innovative engineering into things like strollers, infant seats and playpens, has raised $20 million from Bain Capital Ventures. The firm also has investments in Toys R' Us (Babies R' Us) and Gymboree, so there's the opportunity for some knowledge-sharing and marketing opportunities here, it seems.As for the 4moms products, in case you haven't seen them - well, they're pretty crazy. TechCrunch's gadgets team has been going hands-on with these things for years, and doling out compliments like "the coolest gadget I have ever seen since the original TiVo...and it's just a damn stroller."Seriously, these things almost make you want to pump out babies (or more babies) just to try them out. Well, almost.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FYXpkfczYVw/

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