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August 8, 2012 04:37 pm GMT

Social Data Platform DataSift Sets Targets On Wall Street; Hires Financial Vets, Opens New York Office

datasiftDataSift, the 'social data platform' that provides developers and third parties with the ability to access and interrogateTwitter, Facebook and other real-time social sources, is doubling down on its Wall Street play today. The company is announcing the hiring of two financial veterans, along with the opening of a Madison Avenue, New York office. It's been pitching is wares as a way for fund managers to get the upper hand for a quite a while now, so this latest move shouldn't come as too much of a surprise.Robert Passarella, previously of Dow Jones, has been appointed as DataSift's Managing Director of Finance where he'll lead the company's financial industry initiatives and build on its existing financial product offerings. Paul Balser, who joins from StockTwits, is taking up the role of DataSift's new Managing Director of Financial Institutions Sales, and will be responsible for the company's institutional relationships.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wgCweEXm5Jw/

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