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August 8, 2012 05:00 pm GMT

Pivotshare Raises $1 Million To Help Anyone Sell Media Direct To Fans

pivotshareWhile the technology to sell content directly to consumers has existed for a while, few seemed to take advantage of it. Then something changed: First there was Louis C.K., selling his one-hour special Live At The Beacon Theatre to fans for just $5, DRM-free and all. Then Aziz Ansari followed suit. So did Jim Gaffigan. In fact, if you're a big-time comic and not selling comedy specials direct to your fans, you're probably doing something wrong. And it's not just comics -- there's also a growing community of indie filmmakers who are selling movies on their own, forgoing traditional distribution channels. And what about musicians who want to distribute recordings of their performances, or educators whose lectures could be valuable outside the university system? If you're not a well-known star, there haven't been a lot of good ways to make your content available to consumers.

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