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August 8, 2012 06:41 pm GMT

Heres What Happened At Fluent

Fluent-logoFluent is shutting down, or so you may have heard. It's no surprise that a startup has failed - most do. It's no surprise that an ambitious, bite-off-more-than-you-can-chew startup that went so far as to proclaim it was inventing "the future of email" is shutting down - that's a hefty order for anyone to fill. And it's no surprise that a company based in Australia (which to most VC's may as well be the moon), couldn't raise enough funding to continue ...well, that's no surprise, but it's pretty sad.What may end up being the bigger takeaway here for anyone daring to tackle one of those frighteningly ambitious startup ideasis that they should know that they're taking ona damned near impossible task. Because if anyone can build a better Gmail, the one that's best positioned to do so is Gmail itself.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pbXmRtTqmig/

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