Facebook Introduces Mobile Ad Unit to Promote Apps

Just a few weeks after introducing its first mobile ad unit, Facebook has launched another one, this time designed to help mobile app developers market themselves.

Facebook is testing the new unit with a "limited set of beta partners" Vijaye Raji, a software engineer at the company, wrote on Facebook's blog on Tuesday. The units drive users to new apps. If a user clicks on an ad and they don't have the app already, they'll be directed to the App Store or Google Play to download it.

The unit is automated; to buy an ad you merely have to fill out an online form and delineate which demo you're trying to reach and what your budget is. Once you buy a unit, you can use Facebook's analytics…
Continue reading...

More About: Facebook, mobile advertising