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August 8, 2012 07:42 pm GMT

Boutine Lets Women Build Their Own Virtual Boutiques

boutine-logoThe startup world can't seem to get enough new fashion-focused companies these days (or rather, lots of startup founders have discovered women are a great target audience in the wake of Pinterest's soaring growth). So here's another entry to whet your collective social shopping whistles: Boutine.com.Similar in some respects to Polyvore, as it also enables women to browse and create new looks by mix-and-matching items, Boutine's key difference is that it aims to be the place you buy those items, too.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Oc2lNjjh_e0/

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