40% of Top Brands Are on Instagram [REPORT]

If you're on the fence about putting your brand on Instagram, consider this: 40% of the top 100 brands are already there, according to new research.

Simply Measured looked at the Interbrand Top 100 Global Brands list to determine how many were on the platform already. The rate pales in comparison to Facebook's 98% and Twitter's 94%, but Adam Schoenfeld, CEO of Simply Measured, points out that Instagram is still an up-and-coming platform.

SEE ALSO: How Brands Are Using Instagram to Reach New Audiences

At the beginning of 2012, Instagram had 15 million users and was only available on the iPhone. Now, it has 80 million and is also available to Android users.

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