The Impact of U.S. Privacy Laws on Enterprise Marketing

Many CMOs see social networks and mobile apps as the new grail of marketing, a golden ticket to fostering customer engagement. Whether or not this proves true, the rise of social-mobile means many companies are collecting massive amounts of information with the assistance of third-party software-as-a-service (SaaS) vendors.

These new engagement strategies and information storage models are creating important new challenges for enterprises, including those arising from the inappropriate use or disclosure of protected personally identifiable information.

In the United States companies must deal with several hundred state laws governing the capture of personal data, including soci…
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