How This Woman Became Digital Royalty

Amy Jo Martin grew up in the world of sports, and while working on the public relations team for the Phoenix Suns, she infused some new ideas into the marketing plan.

"I started to experiment with social media," says Martin. "And I realized the value and the opportunity that brands have."

In 2008, she coached Suns forward Shaquille O'Neal on his Twitter game, making him one of the first big celebs on the social networking site. But it wasn't easy getting fellow NBA-ers on board; "innovation allergies" and an unwillingness to test new forms of marketing challenged the adoption of social media. But Martin proved the value of the platform to the Sun…
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