How Coke Spread Happiness (and Cokes) via Mobile

According to legend, in the early 1970s, an ad exec named Bill Backer was stuck at the Shannon Airport in Ireland and noticed something strange: Although tempers ran high during the actual layover, the next morning, the same irate passengers were talking and joking over a few Cokes.

Backer, an ad man on the Coca-Cola account at the time, scrawled the sentence, "I'd like to buy the world a Coke" on a napkin. At the time, such a feat was technically possible. If you knew someone on the other end of the world, you could conceivably mail them a Coke or perhaps wire them the money for one.

Not many people found reason to execute that option, though. Besides, in the spirit of the ad, the id…
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