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August 6, 2012 08:02 pm GMT

Update: Its Done. Time Warner Buys Bleacher Report, Price Reportedly $175M

Screen shot 2012-08-06 at 17.00.03Update: TBS has now confirmed that it has bought Bleacher Report. The division will become a part of theTurner Sports division. That group currently manages digital properties on behalf of the NBA, NCAA and PGA, and it oversees ad sales for NASCAR.COM as well as a strategic sales relationship with Yahoo! Sports. It has 86 million unique visitors. The price of the deal was not disclosed but is thought to be in the region of $200 million, with the WSJ reporting it in the region of $175 million.Bleacher Report is a strategic acquisition thatfurther enhances Turners portfolio of sports offerings, as well as reflects our continuing commitment to bring fans greater content across all screens throughout the entire year, saidDavid Levy, president of sales, distribution and sports of Turner Broadcasting, in a statement. As brand builders and content providers, we were attracted to Bleacher Report's fast growth to a leading marketplace position and a valued consumer destination. The site will continue to innovate and provide users and sports fans with branded news and information.

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