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August 6, 2012 06:30 am GMT
It was only a few years ago that selling IT to enterprises was the terrain mainly of large companies like IBM, Oracle and Accenture. And in a market that is forecast to be worth some $3.6 trillion this year, they may still be top dogs, but another trend is also afoot: the growth of the enterprise startup.Growing confidence in the cloud, the falling cost of hosting, the rise of mobile technology and consumerization are all playing their part for smaller companies not only to get their foot in the door with large enterprises but also win lucrative business.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4VlUFuW5UVc/
The Rise Of The Enterprise Startup: Consumerization And Clouds Open The Door, Disruption Closes The Deal
It was only a few years ago that selling IT to enterprises was the terrain mainly of large companies like IBM, Oracle and Accenture. And in a market that is forecast to be worth some $3.6 trillion this year, they may still be top dogs, but another trend is also afoot: the growth of the enterprise startup.Growing confidence in the cloud, the falling cost of hosting, the rise of mobile technology and consumerization are all playing their part for smaller companies not only to get their foot in the door with large enterprises but also win lucrative business.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4VlUFuW5UVc/
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