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August 3, 2012 05:00 pm GMT
One Jackson, the latest e-commerce startup to target the popular kids' clothing market, is preparing to make a big splash with its public debut next week. The company plays in the same space as other online clothing startups experimenting with Silicon Valley-inspired business models, including the subscription-based offerings from Wittlebee and FabKids, for example, as well as the web-based consignment shop ThredUp. But One Jackson has a completely different idea.Instead of designing clothes in-house or aggregating collections from elsewhere, the site will serve as a platform for connecting consumers with indie designers through contests where shoppers vote on which clothes they would like to see get produced and sold.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9vrkSpY0OhM/
One Jackson Crowdsources Kids Apparel With Contests That Lead To Clothes You Can Buy
One Jackson, the latest e-commerce startup to target the popular kids' clothing market, is preparing to make a big splash with its public debut next week. The company plays in the same space as other online clothing startups experimenting with Silicon Valley-inspired business models, including the subscription-based offerings from Wittlebee and FabKids, for example, as well as the web-based consignment shop ThredUp. But One Jackson has a completely different idea.Instead of designing clothes in-house or aggregating collections from elsewhere, the site will serve as a platform for connecting consumers with indie designers through contests where shoppers vote on which clothes they would like to see get produced and sold.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9vrkSpY0OhM/
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