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August 3, 2012 02:26 am GMT
There are all sorts of loyalty program out there, but let's be honest -- most of them are a pain in the ass to navigate. They require you to carry around a punch card, or you have to check in using some kind of mobile app, or use a specific rewards card. And each local merchant is tied to a different app or loyalty program, which means that users need to have various different apps or cards at the ready to capture rewards.New York City-based LocalBonus differentiates itself by offering up a "universal" loyalty program that doesn't require users to download an app, checkin to a location, or carry around a punchcard to get points. Instead, it ties LocalBonus loyalty points to purchases made with a user's debit or credit card. Once someone has registered a card with LocalBonus, then any transaction made at participating merchants will begin automatically accruing points. Those points can then be redeemed for cash at various increments.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JXuQIJPaoi8/
LocalBonus Raises $900,000 To Provide A Universal Loyalty Program For Anyone With A Credit Card
There are all sorts of loyalty program out there, but let's be honest -- most of them are a pain in the ass to navigate. They require you to carry around a punch card, or you have to check in using some kind of mobile app, or use a specific rewards card. And each local merchant is tied to a different app or loyalty program, which means that users need to have various different apps or cards at the ready to capture rewards.New York City-based LocalBonus differentiates itself by offering up a "universal" loyalty program that doesn't require users to download an app, checkin to a location, or carry around a punchcard to get points. Instead, it ties LocalBonus loyalty points to purchases made with a user's debit or credit card. Once someone has registered a card with LocalBonus, then any transaction made at participating merchants will begin automatically accruing points. Those points can then be redeemed for cash at various increments.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JXuQIJPaoi8/
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