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August 3, 2012 09:04 pm GMT

If Dell Is Focusing On Enterprise, Why Is It Sponsoring A YouTube Lollapalooza Live Stream?

Screen Shot 2012-08-03 at 9.39.10 AMLollapalooza starts today and if you can't make it, YouTube has got your back--they're streaming it live from Chicago. The YouTube streaming is sponsored by Dell, an odd choice for a music festival, but a good way for Dell to reach a younger, wider audience than most of its current users.But wait--for the past six months, Dell has been telling us "we're no longer a PC company" and that they are focusing on enterprise.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6f70crnj9tE/

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