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August 3, 2012 11:42 pm GMT
Google's tools for tracking the upcoming U.S. election later this year mostly focus on the presidential election. It's no secret, though, that Google - thanks to its various advertising services - also makes a good amount of money from political campaigns that compete in smaller contests, including the 435 races for seats in the House of Representatives this year. This year, thanks to the recent redistricting of many congressional districts, quite a few of these races are very different from just two years ago and many districts now include new media markets that can make reaching voters hard. Today, Google launched a new tool that allows political campaigns to simply select their district and ensure that their ads are shown only within their district. This tool, says Google, allows campaigns to "quickly and easily target their search, display, mobile and video ads *solely* within that particular districts border."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VI4RYcjMb18/
Google Takes Political Online Ads Local, Allows Campaigns To Target Congressional Districts
Google's tools for tracking the upcoming U.S. election later this year mostly focus on the presidential election. It's no secret, though, that Google - thanks to its various advertising services - also makes a good amount of money from political campaigns that compete in smaller contests, including the 435 races for seats in the House of Representatives this year. This year, thanks to the recent redistricting of many congressional districts, quite a few of these races are very different from just two years ago and many districts now include new media markets that can make reaching voters hard. Today, Google launched a new tool that allows political campaigns to simply select their district and ensure that their ads are shown only within their district. This tool, says Google, allows campaigns to "quickly and easily target their search, display, mobile and video ads *solely* within that particular districts border."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VI4RYcjMb18/
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