Google Gives Politicians Game-Changing Targeting Tool

Political candidates are embracing online advertising this election season more than ever before, and for good reason: Internet ads give politicians a number of advantages over more traditional forms of ads, not least of which is the ability to target Internet users in precise geographic regions.

Many campaigns have chosen to advertise through Google AdWords, which has offered localized targeting by ZIP code for months. While ZIP code targeting is all well and good for national political campaigns that want to blast messages across entire states, it leaves local politicians in the lurch.

Congressional districts change with each census every 10 years and thus often don't align precisel…
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More About: 2012 presidential campaign, Advertising, Google, Politics, US