Editorial: HTC's departure from South Korea proves a tough fight for foreign brands

HTC's closure of its South Korean office may seem yet another blow to the company this year, but don't be alarmed: we saw it coming. It's a given that Peter Chou's gang is cutting back in response to its recent weak performance, but the more interesting takeaway here is the fact that the South Korean smartphone market is one tough nut for foreign brands to crack open. Just walk into any carrier shop in Seoul and you'll see the shelves dominated by devices from Samsung, LG and Pantech. If you're lucky, you may spot the odd Sony, Motorola and HTC phones cowering in a corner. So why is that the case? Let's take a look at the how it all started.

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Filed under: Cellphones

Editorial: HTC's departure from South Korea proves a tough fight for foreign brands originally appeared on Engadget on Thu, 02 Aug 2012 15:40:00 EDT. Please see our terms for use of feeds.