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August 2, 2012 03:57 pm GMT
The advertising giant WPP continues its strategy to build up its digital business through acquisitions: today Possible Worldwide, a WPP-owned digital agency that has strong operations in emerging markets, announced that it has purchased Fortune Cookie, a 190-person, UK-based firm with operations also in Poland, the U.S. and Australia. Financial terms of the deal were not disclosed.The deal follows closely on the heels of WPP taking control of AKQA in June, and is part of company's ambition to have 40% of its revenues coming from digital in the next five years.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JbL15_u0KTo/
Another WPP Digital Acqusition: Possible Worldwide Buys Fortune Cookie For Easter European Expansion
The advertising giant WPP continues its strategy to build up its digital business through acquisitions: today Possible Worldwide, a WPP-owned digital agency that has strong operations in emerging markets, announced that it has purchased Fortune Cookie, a 190-person, UK-based firm with operations also in Poland, the U.S. and Australia. Financial terms of the deal were not disclosed.The deal follows closely on the heels of WPP taking control of AKQA in June, and is part of company's ambition to have 40% of its revenues coming from digital in the next five years.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JbL15_u0KTo/
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