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August 1, 2012 09:57 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/72O3FFMLGSE/
Heres Why Twitter is Tracking Your Election Tweets
Twitter is getting in on the social analysis game. The micro-blog will publish a daily measurement of Twitter sentiment surrounding the 2012 presidential election called the Twitter Political Index, the company announced Wednesday.
The Index works like this: Every day, it scans every tweet mentioning one of the candidates and weighs it against millions of tweets posted about other topics. It then gives each candidate a sentiment score relative to all tweets -- not just tweets about the other candidate.
According to Twitter, nearly two million tweets every week mention one of the candidates. That frequency means there's plenty of data to sample. However, some politics experts immed…
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More About: 2012 presidential campaign
Original Link: http://feeds.mashable.com/~r/Mashable/~3/72O3FFMLGSE/
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