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July 31, 2012 08:30 pm GMT

Shelby.tv Raises $2.2 Million More To Rebuild Its Video Discovery Platform From The Ground Up

shelbylogoWhen Shelby.tv shut down its online video discovery engine earlier this month, some viewed it as a sign that the New York City-based startup was in trouble. While Reece Pacheco assured users that and headcount would remain the same, it's not every day that a startup just pulls its product without having something new ready to show off. Well, breathe easy Shelby.tv fans: Investors have doubled down with a new round of funding, allowing the team to continuing working on bringing the next version of its video discovery app to market.Last summer, Shelby.tv raised $1.5 million from Avalon Ventures and a group of angels that included DFJ's Tim Draper, Buddy Media's Mike Lazerow, Simulmedia's Dave Morgan, former Flatiron Partners member Jerry Colonna, Hashable's Mike Yavonditte, extension.fm's Charles Smith, Saba's Bobby Yazdani, Hearst's George Kliavkoff, and Allen Morgan, who was formerly with Mayfield. Avalon's Rich Levandov and Brady Bohrmann also joined the board. Now those investors are back for more, putting an additional $2.2 million into Shelby.tv.

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