Is This What it Takes to Market Vodka? Pitchmen Pose as Window Washers

How do you reach white-collar professionals who routinely work 80-hour weeks? Ultimat Vodka offered one answer to that question, though it's not clear how scalable it is.

The vodka brand dispatched a dapper-looking gentlemen in New York and Chicago to pose as a window-washer outside office buildings. Peering in from the windows, they shook the workers out of their stupor with an honest admission written on a placard: "You people are hard to reach." The spokesmen then beckoned the workers to get out in the fresh air -- preferably before 6 -- and have a drink.

If the video above is to believed, the technique worked: The office drones cracked smiles and met the Ultimat pitchman late…
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More About: Advertising, Marketing, Ultimat vodka