An Interest In:
Web News this Week
- April 20, 2024
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
July 31, 2012 10:20 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e6U2Gpuzgts/
Google Acquires Wildfire, Will Now Sell Social Marketing Services On Facebook and Twitter
Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook,Google+,Twitter,Pinterest,YouTubeandLinkedIn.Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. Several sources and blogs say the sale price was around $250 millionThe acquisition will allow Google to provide advanced software and services to brands who want to run contests, sweepstakes, branded games and more on Google+. Wildfire will still operate as a marketing tool for brands on Google's competing platforms, including Facebook, putting the search giant in an curious position.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e6U2Gpuzgts/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch