An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
July 31, 2012 10:20 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e6U2Gpuzgts/
Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services
Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook,Google+,Twitter,Pinterest,YouTubeandLinkedIn.Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. Several sources and blogs say the sale price was around $250 millionThe acquisition will allow Google to provide advanced software and services to brands who want to run contests, sweepstakes, branded games and more on Google+. Wildfire will still operate as a marketing tool for brands on Google's competing platforms, including Facebook, putting the search giant in a curiousposition where it earns money on the success of its rivals.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e6U2Gpuzgts/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch