Google Acquires Social Media Management Platform Wildfire

Google has acquired social media management platform Wildfire Interactive for an undisclosed amount, the tech giant announced Tuesday.

Wildfire, which launched four years ago by Victoria Ransom and Alain Chuard (pictured) was funded in part by Facebook, counts Amazon, Verizon Wireless, Virgin, Gilt Groupe and Spotify among its clients. It helps them manage their content, ads, promotions and more across Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest.

Wildfire is the latest in a string of acquisitions of B2B social media firms. In May, Oracle paid $300 million for Vitrue, a cloud-based firm that handles social media communications for McDonald's, American Express and Gillett…
Continue reading...

More About: Google, wildfire