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July 30, 2012 06:59 am GMT
It didnt start with a monkey, or a tiger. Or even a million-dollar blowout with Snoop performing in a hazy fog. For me, it started with schwag. Lots and lots of schwag. So much, in fact, that in 2006 a group of enterprising tech folks at RubyRed Labs started a side company named Valleyschwag, selling leftover tech schwag for $15. You read that correctly; people would willingly pay a $15 monthly subscription to get poorly-sized, Hanes Beefy Ts with now-defunct tech logos on them. And it was positioned as an opportunity; to quote Michael Arrington on this very site, sometimes its easy to forget that a lot of people out there dont have the opportunity to get schwag from their favorite startups. Times, how they have changed (though I still do cherish my Dodgeball shirt).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3u116NFEGrE/
NYC Vs. SF Tech: Above And Beyond The Company Town
It didnt start with a monkey, or a tiger. Or even a million-dollar blowout with Snoop performing in a hazy fog. For me, it started with schwag. Lots and lots of schwag. So much, in fact, that in 2006 a group of enterprising tech folks at RubyRed Labs started a side company named Valleyschwag, selling leftover tech schwag for $15. You read that correctly; people would willingly pay a $15 monthly subscription to get poorly-sized, Hanes Beefy Ts with now-defunct tech logos on them. And it was positioned as an opportunity; to quote Michael Arrington on this very site, sometimes its easy to forget that a lot of people out there dont have the opportunity to get schwag from their favorite startups. Times, how they have changed (though I still do cherish my Dodgeball shirt).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3u116NFEGrE/
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