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July 30, 2012 11:05 pm

Company Claims 80% of Facebook Ad Clicks Are From Bots


pitchpipe writes "A start-up company, Limited Run, claims that 80% of its ad clicks on Facebook have been coming from bots and will be deleting their page. Their Facebook page reads: 'Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do ... We built our own analytic software. Here's what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn't on ... The 80% of clicks we were paying for were from bots. That's correct. Bots were loading pages and driving up our advertising costs.'"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/zlHwlnps_sE/company-claims-80-of-facebook-ad-clicks-are-from-bots

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