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July 29, 2012 06:21 am GMT
Editor's note: Gordon Ritter is a founder and general partner atEmergence Capital focused on cloud companies.In the days before the cloud, on-premise software providers that focused on selling into a vertical market were considered second-class citizens to the big guns selling into the broader horizontal marketplace. The real winin market share, wallet share and ultimately, profitswas the broadest approach. The notion of specializing in solutions that serve a market niche or specific industry was considered limited unless it was just the start of something more horizontal.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/erVeA6FOHt0/
Vertical Is The New Horizontal: How The Cloud Makes Domain Expertise More Valuable In The Enterprise
Editor's note: Gordon Ritter is a founder and general partner atEmergence Capital focused on cloud companies.In the days before the cloud, on-premise software providers that focused on selling into a vertical market were considered second-class citizens to the big guns selling into the broader horizontal marketplace. The real winin market share, wallet share and ultimately, profitswas the broadest approach. The notion of specializing in solutions that serve a market niche or specific industry was considered limited unless it was just the start of something more horizontal.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/erVeA6FOHt0/
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