The Anatomy of a Killer Content Marketing Strategy

Content marketing has become a powerful way for brands to build long-term relationships with customers while still generating short-term results. As a first step, many marketers are building out new brand publishing initiatives, often with the help of a content studio staffed by editors and journalists.

Smart content marketers will tell you that brands need plenty of their own content published on their own sites. But thats not the only option. One very effective new tactic is custom branded content campaigns that appear not on the brands site but on the sites of popular niche publishers.

At a recent talk, Chris Ahearn, the former president of Reuters Media, said that while…
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