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July 28, 2012 07:48 am GMT
Investors demandmore revenue from Facebook, and Sheryl's got just the APIs to give it to them. Over the last two days, three major ads tech partners have revamped their products with recently released Facebook APIs that allow brands to track and optimize for on-site conversionsincluding app installs, buy home page ads and logout page takeovers, and target ads specifically to mobile.The new capabilities in tools from Buddy Media, Nanigans, and BLiNQ Media (who just updated today) will attract ad dollars from app developers, huge brands, and local businesses. That means more revenue for these Ads API providers and more revenue for Facebook, which it needs to rescue its share price, down 11.7% today.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/88lTsX15LvI/
Buddy Media, Nanigans, BLiNQ Build On Facebooks New Ads APIs, Could Show Wall Street The Money
Investors demandmore revenue from Facebook, and Sheryl's got just the APIs to give it to them. Over the last two days, three major ads tech partners have revamped their products with recently released Facebook APIs that allow brands to track and optimize for on-site conversionsincluding app installs, buy home page ads and logout page takeovers, and target ads specifically to mobile.The new capabilities in tools from Buddy Media, Nanigans, and BLiNQ Media (who just updated today) will attract ad dollars from app developers, huge brands, and local businesses. That means more revenue for these Ads API providers and more revenue for Facebook, which it needs to rescue its share price, down 11.7% today.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/88lTsX15LvI/
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