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July 27, 2012 02:39 pm GMT
A milestone reached as the world of old media continues its push in a digital direction: the storied, pink-sheeted daily newspaper the Financial Times, read by 2.1 million readers daily, today said digital subscribers now outnumber those in print, and that digital revenues now account for half of all sales in the FT Group. And what's more, sales actually grew rather than declined.The FT says that digital subscriptions grew by 31%, and now number over 300,000, while print subscriptions are now at 299,000. The digital portion is outpacing overall growth by quite some way: the FT's total paid subscriber base (both print and online) is now at 599,000, and grew by only 2% on last year. Overall sales at the company for the first six monts of 2012 were 216 million ($339 million), compared to $203 for the period a year ago, growth of 6%.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ArgbqfVdg5c/
Financial Times: Our Digital Subscribers Now Outnumber Print For First Time
A milestone reached as the world of old media continues its push in a digital direction: the storied, pink-sheeted daily newspaper the Financial Times, read by 2.1 million readers daily, today said digital subscribers now outnumber those in print, and that digital revenues now account for half of all sales in the FT Group. And what's more, sales actually grew rather than declined.The FT says that digital subscriptions grew by 31%, and now number over 300,000, while print subscriptions are now at 299,000. The digital portion is outpacing overall growth by quite some way: the FT's total paid subscriber base (both print and online) is now at 599,000, and grew by only 2% on last year. Overall sales at the company for the first six monts of 2012 were 216 million ($339 million), compared to $203 for the period a year ago, growth of 6%.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ArgbqfVdg5c/
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