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July 27, 2012 12:52 am GMT
Facebook is making a big effort to diversify its revenue generation into areas like payments around gaming and other services, but today the game is still ads-ads-ads, and it's growing. In its Q2 earnings which have just come out, Facebook reported advertising revenue of $992 million. That works out to 84% of its total quarterly revenues of$1.18 billion.Looking back to Facebook's S-1 filingfrom before the IPO, that's actually an increase as a percentage of revenues from last quarter, when ads made up 82% of revenues.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Bq7e3eWGMNU/
Facebook Q2: Ad Sales Of $992M, Creeps Up To 84% Of $1.18B Revenue Total
Facebook is making a big effort to diversify its revenue generation into areas like payments around gaming and other services, but today the game is still ads-ads-ads, and it's growing. In its Q2 earnings which have just come out, Facebook reported advertising revenue of $992 million. That works out to 84% of its total quarterly revenues of$1.18 billion.Looking back to Facebook's S-1 filingfrom before the IPO, that's actually an increase as a percentage of revenues from last quarter, when ads made up 82% of revenues.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Bq7e3eWGMNU/
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