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July 26, 2012 02:04 am GMT
Whydid Zynga generate revenue of $332 million versus the analyst-projected $344 million, earning 3 cents per share instead of 5 (and sending the stock off 40% in after-hour trading)? Three big factors, the company said today on the earnings call, in the following order: Facebook platform changes, game launches late in the quarter, andDraw Something's weakening mobile traffic.Facebook began emphasizing new games in its news feed, notifications, bookmarks and other communication channels at the expense of existing games, chief operating officer John Schappert said. This sent existing games down 15% across the platform (not just Zynga games) and live-action genre games down 34%. Because so many users engaged less often, they bought fewer virtual goods, driving down gross bookings by 9% for the quarter.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8j0IcbbDB9o/
Zynga Explains Challenging Q2: Facebook Platform Changes, Late Launches, Draw Something Drops
Whydid Zynga generate revenue of $332 million versus the analyst-projected $344 million, earning 3 cents per share instead of 5 (and sending the stock off 40% in after-hour trading)? Three big factors, the company said today on the earnings call, in the following order: Facebook platform changes, game launches late in the quarter, andDraw Something's weakening mobile traffic.Facebook began emphasizing new games in its news feed, notifications, bookmarks and other communication channels at the expense of existing games, chief operating officer John Schappert said. This sent existing games down 15% across the platform (not just Zynga games) and live-action genre games down 34%. Because so many users engaged less often, they bought fewer virtual goods, driving down gross bookings by 9% for the quarter.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8j0IcbbDB9o/
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