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July 25, 2012 04:32 am GMT

With Apples Numbers, Timing Is Everything

Screen Shot 2012-07-24 at 5.15.53 PMTime to panic.Apple has produced another "miss" with their just-released Q3 2012 results. It's their second such "miss" in less than a year. The sky is falling. Sell Wall Street already is. Run.Well, unless you're a rational human being. Then maybe walk. Or stop. Look. And listen.Why did Apple produce another miss this past quarter? It's pretty straightforward, actually. They didn't sell as many iPhones or as many Macs as most analysts were projecting. That's important to note Apple didn't miss with regard to their own projections, they missed Wall Street's projections. (The same thing happened last year, more on that below.)

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