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Uncovering the Strategy Behind Obama and Romneys Emails [INFOGRAPHIC]
The presidential campaigns of Barack Obama and Mitt Romney don't share a lot of ground, but they have at least one thing in common: they both love email, sending dozens of emails a month.
What's the strategy behind the campaigns' emails to supporters? Mashable turned to digital marketing provider Silverpop, who analyzed every campaign email from early April through June, to find out. You can see their results in the infographic below:
Romney and Obama are absolutely neck-and-neck when it comes to frequency of donation requests in emails: 76% of Romney's emails and 68% of those from Obama asked for financial contributions. Both campaigns also send emails from a variety of staffers and s…
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More About: 2012 presidential campaign, Mitt Romney, Politics, US, barack obama, email
Original Link: http://feeds.mashable.com/~r/Mashable/~3/iq8oPYLK7Gk/
Mashable
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