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July 25, 2012 06:29 pm GMT

Ticketfly Gets Ready To Rock Sporting Events, International, IPO With New $22M Series C

Ticketfly LogoTicketfly is not content playing second fiddle to Ticketmaster, so it just raised a $22 million Series C with each investor chosen for a strength they bring to the stage: Northgate - sports, SAP Ventures (the round's leader) - international, Cross Creek - IPO, and Mohr Davidow - connections in Silicon Valley. The round brings Ticketfly up to $37 million in funding to disrupt event ticketing.CEO and co-founder Andrew Dreskinhas lofty aspirations and tells me "A changing of the guard is at foot, the fundamentals of the ticketing space are experiencing great change." But consideringTicketmaster has signed long contracts with clients, and is just half of the LiveNationjuggernaut that owns venues and and artist management deals, Ticketfly will need to play its heart out to win the crowd.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0TQJlS0mAhM/

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