An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
Crest Takes to Social Media to Show How Nasty Your Yellow Teeth Look [VIDEO]
Procter & Gamble's Crest 3D White oral care brand is taking a social media-first strategy for a new campaign that graphically depicts the perils of having yellow teeth.
The brand unleashed the first in a series of six online-only videos on Tuesday. The ad, called "Pretty Girl," shows a fetching young woman entering a party in a slinky black dress. The triumphant moment turns sour, however, when her smiles reveals a row of amber teeth. The push for the sub-brand's line of Whitestrips and other whitening products will be executed entirely on social media, says Ernesto Levy, P&G's North America oral care marketing director. "Consumers are there [in social media] and we want to talk…
Continue reading...
More About: Advertising, Marketing, Procter & Gamble, crest
Original Link: http://feeds.mashable.com/~r/Mashable/~3/F8ETE6aFSEo/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable