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July 25, 2012 05:03 am GMT

Crest Takes to Social Media to Show How Nasty Your Yellow Teeth Look [VIDEO]




Procter & Gamble's Crest 3D White oral care brand is taking a social media-first strategy for a new campaign that graphically depicts the perils of having yellow teeth.

The brand unleashed the first in a series of six online-only videos on Tuesday. The ad, called "Pretty Girl," shows a fetching young woman entering a party in a slinky black dress. The triumphant moment turns sour, however, when her smiles reveals a row of amber teeth. The push for the sub-brand's line of Whitestrips and other whitening products will be executed entirely on social media, says Ernesto Levy, P&G's North America oral care marketing director. "Consumers are there [in social media] and we want to talk…
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More About: Advertising, Marketing, Procter & Gamble, crest


Original Link: http://feeds.mashable.com/~r/Mashable/~3/F8ETE6aFSEo/

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