An Upstart Looks to Take on the Giants of Online Ticketing

When most folks think of buying event passes online, they think Ticketmaster. But the San Francisco-based upstart Ticketfly wants to change that. With a series of new feature rollouts this summer and fresh round of prominent venture funding, its future looks bright.

Earlier this month, the company introduced a reserved seating product that effectively extended its potential venue partnerships by a factor of three. Later this summer, it plans to unveil enhanced social components and other engagement incentives. And, after growing its client base by 65% over the first half of 2012, Ticketfly announced on Thursday a $22 million series C investment round led by SAP Ventures -- a cash infusio…
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