Urban Outfitters Integrates Instagram Onto Product Pages

Free People, a contemporary women's fashion label owned by Urban Outfitters, has begun integrating consumers' Instagram photos onto its product pages.

The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag -- for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye -- as well as the general #myfpdenim hashtag. Pending moderator approval, customers' photos will appear on individual product pages as well as Free People's denim showcase.

To remind customers to upload photos of themselves, Free People will ship cards…
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