Twitter Sentiment to Light Up Londons Ferris Wheel

The London Eye, that city's famous Ferris wheel, will become a giant mood ring, projecting England's Twitter-based sentiment about the upcoming Olympic Games.

EDF Energy, a utility in that country, has enlisted "the UK's foremost expert on Twitter sentiment analysis," Mike Thelwall, and Sosolimited, a team of MIT graduates with expertise in linguistic analysis, to interpret UK-based tweets that reference the Olympics. The group will scan Twitter for tweets including phrases like "Olympics," "Torch Relay," "#energy2012" and "London 2012." Then, a sentiment algorithm will determine the amount of positive and negative emotion contained in the message. The prevailing sentiment will be…
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