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July 24, 2012 12:22 pm GMT
Zynga became a public company with $3.75 billion dollar market cap in part by taking existing physical games and introducing them to your browser and social graph. Poker and Scrabble are just two that immediately come to mind. But, lately we've seen Zynga flipping its model, turning to the offline world in an attempt to find new life beyond browsers and smartphones. As Forbes reported last month, the company has been forging deals with toy companies and retailers, including a recent toy development deal with gaming giant, Hasbro.Through their new partnership, Hasbro and Zynga have been developing a series of titles that look to narrow the gap between digital and offline gaming, and today (via tip) we have our first glimpse of how the first of these will look. It's called Farmville Memory, and it's a card game for ages four and up.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/a8EploGDgOA/
Spotted: Hasbro And Zyngas First Physical Title, A Farmville Memory Game For Ages 4 And Up
Zynga became a public company with $3.75 billion dollar market cap in part by taking existing physical games and introducing them to your browser and social graph. Poker and Scrabble are just two that immediately come to mind. But, lately we've seen Zynga flipping its model, turning to the offline world in an attempt to find new life beyond browsers and smartphones. As Forbes reported last month, the company has been forging deals with toy companies and retailers, including a recent toy development deal with gaming giant, Hasbro.Through their new partnership, Hasbro and Zynga have been developing a series of titles that look to narrow the gap between digital and offline gaming, and today (via tip) we have our first glimpse of how the first of these will look. It's called Farmville Memory, and it's a card game for ages four and up.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/a8EploGDgOA/
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