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July 24, 2012 05:05 pm GMT
Some good news for users of Windows Phone devices and customers of the cloud-based content sharing platform Box. The company has announced a new app for the platform -- its first for a Microsoft mobile OS. With the app now available in the Windows Phone Marketplace, the relationship between the two is set to deepen in the months ahead, with Box already preparing Windows 8 support for tablets and other devices for when the new platform ships later this year. Separately, Box has announced a deal with Qualcomm offering special integration on devices running on Qualcomm's Snapdragon processor. The move to offer a Windows Phone app is significant on two levels: the first is that it underscores how important mobile, and being everywhere on mobile, is for Box's longer-term success. Aaron Levie, the CEO of Box, says that already 40 percent of Box's users are accessing Box from mobile devices, with that number growing fast. "We see a huge correlation between users adopting mobile, and users adopting Box," he tells me. The second is that,for Windows Phone (be it 7 or 8) to have any hope of taking significant market share away from Android and Apple among smartphone users, it needs to make sure that it's delivering on content. For enterprise users, that means support for services like Box's, among others.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/a3N4IPcguVg/
Box Debuts Windows Phone App, Qualcomm Deal As CEO Levie Says 40% Of Users Access Boxs Cloud From Mobile Devices
Some good news for users of Windows Phone devices and customers of the cloud-based content sharing platform Box. The company has announced a new app for the platform -- its first for a Microsoft mobile OS. With the app now available in the Windows Phone Marketplace, the relationship between the two is set to deepen in the months ahead, with Box already preparing Windows 8 support for tablets and other devices for when the new platform ships later this year. Separately, Box has announced a deal with Qualcomm offering special integration on devices running on Qualcomm's Snapdragon processor. The move to offer a Windows Phone app is significant on two levels: the first is that it underscores how important mobile, and being everywhere on mobile, is for Box's longer-term success. Aaron Levie, the CEO of Box, says that already 40 percent of Box's users are accessing Box from mobile devices, with that number growing fast. "We see a huge correlation between users adopting mobile, and users adopting Box," he tells me. The second is that,for Windows Phone (be it 7 or 8) to have any hope of taking significant market share away from Android and Apple among smartphone users, it needs to make sure that it's delivering on content. For enterprise users, that means support for services like Box's, among others.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/a3N4IPcguVg/
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