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July 23, 2012 05:47 pm GMT

Crafting Your Social Media Budget: Experts Sound Off




Businesses have limited resources, and while social media tools are free, some tools -- and the people who run them -- come with a price tag. How is a company to divvy up its resources? Mashable spoke with several businesses, from startups to agencies, that have seen success with social; here, they outline their tips for success.

Overall, the general theme seems to be: Identify your audience and your goals, iterate and test new things, and then amplify what works, perhaps with paid tools. Before you jump in, though, think about your goals.

"Create budgets by mapping objectives to key performance indicators prior to allocating budget by channel, e.g. SEO, SEM, Facebook," says Curtis Ho…
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More About: budget, features, mashable, online marketing, social media for business leaders series, social media marketing


Original Link: http://feeds.mashable.com/~r/Mashable/~3/5ewOmtdFrSs/

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