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July 20, 2012 08:05 pm

Book Review: UP and To the RIGHT


benrothke writes "Anyone who has worked in information technology knows of Gartner. They are one of the leading information technology research and advisory firms. Most of their clients are CIOs and senior IT leaders in corporations and government agencies, high-tech and telecom enterprises. Gartner is huge with over 5,000 associates, over 1, 200 research analysts and consultants and clients in 85 countries. Their revenue in 2011 was nearly $1.5 billion. While Gartner is the world's largest, there are over 650 independent analyst firms worldwide. Barbara French's Directory of Analysts provides a comprehensive list. With all that, very few people understand how Gartner works and what makes them tick. In UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence, ex-Gartner analyst Richard Stiennon takes the mystery out of Gartner. In particular, a good part of the book deals with Gartner's vaunted Magic Quadrant." Read below for the rest of Ben's review.

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