Can Usain Bolt Create an Olympic-Sized Brand?

Jamaican sprinter Usain Bolt was the breakout star of the 2008 Beijing Olympics, captivating track fans and casual observers alike with his incredible speed, brash style and charismatic personality. Bolt still holds world records for the 100-meter and 200-meter sprints, and this summer in London he'll look to fend off a field of challengers, including countryman Yohan Blake.

But, like more mortal beings, Bolt is also an avid tech consumer. He owns three different smartphones -- a BlackBerry, Samsung S3 and iPhone -- and is active on Facebook (where he has nearly 7 million "Likes"), Twitter (where he has more than 500,000 followers), WhoSay and Instagram. He's a video game junkie who some…
Continue reading...

More About: Gaming, Mobile, Music, apps, features, olympics, sports