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July 19, 2012 11:05 pm GMT

Audi Opens Car-Free Digital Showroom




Housing actual cars in a showroom eats up valuable space and overhead, so why not digitize the whole process?

That's the thinking behind Audi City, a new showroom the carmaker opened this week in London's Picadilly Circus. As the video above shows, shoppers can visit an Audi City and use a touchscreen to choose from among thousands of options to customize their car. In addition to seeing what their car will look like on a big screen, customers are also given samples to feel the texture of the interiors they've chosen.

Working with digital marketing firm Razorfish, Audi plans to open 20 such stores by 2015. No word on when one is coming to the U.S. Audi's not the only marketer to e…
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Original Link: http://feeds.mashable.com/~r/Mashable/~3/lfmWqdAs8N0/

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